Meet The Team 2017-09-11T14:15:47+00:00

We bring together a diverse knowledge and expertise in financial services, technology and marketing to develop and support our clients through enabling financial-based technologies that advance their organizations.

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Joe Simrell
President

As a public and private company chief financial executive with deep experience in a variety of industries, Joe has helped transform the billing and payments practices of numerous organizations and their client’s businesses to maximize cash flow, boost sales, and generate ongoing customer loyalty.

Joe and the H3 Financial Services team set about bringing to market a new approach to customer financial services. An easy-to-use, integrated software platform designed for businesses both large and small, enabling them to offer effective customer financing and payment options, while ensuring sound return to their bottom line.  His vision was a comprehensive end-to-end solution that delivered a single platform for a sound financial services strategy.

Joe is a co-founder of H3 Financial Services, and its sister companies – ExtendCredit.com and BillWise. Prior to leading these companies, he was the CEO of publicly-traded Primal Solutions, Inc., an international telecommunications software company. In 2009, he and fellow co-founder, Bob Richardson, acquired the billing assets and customers from Primal Solutions and formed BillWise, Inc. to pursue billing opportunities beyond the telecommunications industry.

A graduate of Marquette University, Joe balances his time between building his businesses and spending quality time with his wife and daughter. Occasionally he finds time to get in a round of golf.

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Bob Richardson
Co-founder and Advisor

Bob is  President of sister company – ExtendCredit.com. He is also a co-founder of H3 Financial Services and BillWise. Prior to leading these companies, he was the COO of publicly-traded Primal Solutions, Inc., an international telecommunications software company. In 2009, he and fellow co-founder, Joe Simrell, acquired the billing assets and customers from Primal Solutions and formed BillWise, Inc. to pursue billing opportunities beyond the telecommunications industry.

Bob has over 25 years of senior level experience in software and technology service companies. He co-founded StrataSource, a managed services company funded by Mayfield Fund & Foundation Ventures and now part of Oracle, as well as Relational Data Systems, a project-based software consulting and systems integration company specializing in database management system applications.

A proud University of Southern California Trojan, he balances his time between building his businesses and spending quality time with his wife, daughters and son. Bob is also a competitive tri-athlete.

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Michael G. Fowler

Vice President,
Product Development

Mike brings over 25 years of information technology and software development experience in the financial and telecom services industry to the H3 Financial Services platform. His product development background includes more than 15 years of software engineering, product management, and research and development across multiple telecommunications Operations Support Systems (OSS) and Business Support Systems (BSS). He has led numerous development organizations in bringing to market products ranging from network mediation, customer care, billing, rating and fraud management solutions for both circuit and internet protocol telecommunications service providers. Mr. Fowler brings a unique perspective of Tier 1, 2 and 3 service provider requirements both domestically and internationally through his broad experiences in deploying solutions within rapidly changing telephony markets.

Prior to joining H3 Financial Services, Mike served as Vice President, Product Development  for Primal Solutions. Mike also served as Director of Development, CRM, at Corsair Communications, a software products company focused on telecommunications Operations Support Systems (OSS) and Business Support Systems (BSS). He has vast experience as an architect of complex billing solutions including data collection, invoicing, reporting. Mike has a Bachelor of Science Information Technology (BSIT).


Janet Shin

Vice President,
Revenue Operations

Prior to joining H3 Financial Services, Inc., Janet was the chief financial officer of CoCaLo, a subsidiary of a publicly-traded company. Janet has over 25 years of accounting experience, including the reporting and compliance demands of public-traded companies. She began her career as an auditor at Price Waterhouse after graduating from the Wharton School at the University of Pennsylvania.

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Ron Nelson
Vice President, Marketing

Ron’s experience comes from working in both advertising agency and corporate environments. During his career he served as an account planner – whose job it is to understanding the bigger picture and everyone’s role in the process. He successfully ran his own mini agency and consulting business for five years, where H3 Financial Services was a client. He felt so strongly about the company that when they asked him to join the team he did.

Prior to that he was vice president of marketing for a technology start up for three years, successfully securing 90,000 users at time of launch. For eight years he worked as the senior vice president of strategy for a leading, top 25, b2b brand agency. Ron also set up an in-house advertising agency for Warmington Homes and served as managing director and creative director

Ron was accepted to California State University, Fullerton into the engineering honors program, but found his true calling to be in marketing and graduated with his BA in Communications with an emphasis in advertising.  He enjoys living in San Clemente and hitting the gym to refresh his mind and spirit.